There’s an interesting discussion that’s taking place on more than a few writing blogs - most notably Men With Pens. It concerns PLR (Private Label Rights) content and what effect it has on the web and on writers.
I admit that until a few days ago, I was totally ignorant about PLR. So, for those who […]
Many beginning freelance writers feel the need to be the Swiss Army Knife of the writing world in order to snag clients. And it’s also tempting - especially when the economy takes a downturn - to add more to our capabilities in the hopes that the wider net will catch us a few customers.
I was […]
Here are a few articles, posts and general nonsense for your weekend reading pleasure.
James Daniel as some good information about advertorials.
Skellie talks about the importance for freelancers to have a “Hire Me” page on their web site.
Here’s a WTF? via Copyranter - a dildo rental site. Love that homepage image.
Michael Stelzner’s blog provides the SMART […]
I love reading books by copywriters and marketing experts because it’s educational to see how people think and apply what they’ve learned to their particular crafts. One thing that’s taught over and over in most copywriting books is how to write copy that sells. One of the key points these authors make is that writing […]
If you were to ask ten copywriters what the most important aspect of good sales copy is, you’d likely get ten different answers. While body copy and your call to action are all vital to your conversion rates, the real money words are the ones found in the headline.
Why? Because if you don’t hook a […]
Nearly all freelancers use PayPal at some point to accept payment for jobs. It’s easy, convenient for both parties and quick. But, there’s a dark side you need to be aware of. Read this story and maybe you’ll feel differently about accepting credit card payments electronically.
Are you a dunce or a moron? Are you a single mom looking for something to do between pregnancies? How about a dropout? Would you like to have respect as a marketing expert AND as an author? Well, put down your crack pipes and your beer bongs! If you have access to a computer and […]
It’s a cliché, but the saying that you never get a second chance to make a first impression is true. Sure, you might score some points on your second or third impression, but that first impression always sticks out as the one people remember.
So, in a society obsessed with the aesthetic, your business must focus […]
If you’re a business owner that provides a service to customers then you ought to take a look at case studies and how you can benefit from them.
What is a case study?
In essence, a case study is nothing more than an expanded testimonial. It details a problem and then goes on to explain how your […]
I can understand that many businesses don’t want to hire a professional copywriter to handle their marketing and advertising needs. They’re expensive and who wants to pay a pro to put some sentences together when someone in the office can do the job for free, right?
Well I’ve seen enough copy in the form of press […]
