Regardless of what kind of economy you find yourself in, getting new customers – and retaining current ones – can be a hit and miss affair for your business.
That’s why it’s important for you to stand apart from your competition and create extra value in the eyes of your customers.
One easy way to do this […]
There are tons of misconceptions out there about how freelancers work - especially writers. You’ve probably heard stories about folks who wake up at ten, hit the gym and then go to the coffee shop to pound out a few words on their laptop before heading home and calling it a day.
Well, it ain’t like […]
Regardless of where you come down on the global warming debate there’s no denying that it’s a hugely successful marketing campaign.
Why has it worked so well and what can you learn from it?
Testimonials: The presence of expert testimonials in any marketing campaign gives it the appearance of being authoritative. People are more apt to listen […]
Okay that might be a little extreme, but it did save my butt.
I have one client that e-mails me Powerpoint files that contain branding and marketing information that I need to write copy. I have program that opens Powerpoint files, but it’s not a Microsoft product.
This client had me do up one of these branding […]
Here’s a great ad that comes from the Norwegian company, Hydro. Don’t know who came up with the idea for this, but they did a helluva job.
It’s a fact of life that prices go up. Whether you’re talking about gas, milk or doctor’s fees things get more expensive as time goes on. Your freelancing business is no exception. As things go up in price, you have to get the money from somewhere, and like most businesses, it comes from your customers.
But […]
Nobody wants a recession, but our economy IS on a downward slant. While there’s hope that things will turn around, know that a dip in the economy opens up different options for work if you’re a freelancer.
When it comes to getting rid of jobs, the first cuts often fall to creative departments, PR departments and […]
As my business grows I’m finding that I need more and more software to remain productive. I’m against software piracy and buy whatever I can afford.
Now there are more options for small business owners to use online based programs that are just as good as their offline counterparts and much, much less expensive.
Put Things Off […]
If you’re using MS Word to create your copy that’s destined for the web you should check out this tip from the Wordfeeder about smart quotes. I didn’t know this and wondered why some of my copy came out looking wonky on the web.
This ad for a subscription ran in our local paper and is apparently causing a bit of controversy. The ad is supposed to make it known that by subscribing to the paper, you’ll be saving 50% over buying it at the news stand. It’s clear to me, but some people are under the impression that […]
