Archive for February, 2008

04 Feb

A New Way to Invoice

I started using an online based invoicing program called Simply Bill and, so far, the results are fantastic. It’s easy to use, allows you to track your time, can send customized invoices and will even scratch you in those hard to reach places. (Okay, I’m lying about that last one).

03 Feb

Some Bad Copywriting

I found this link on Copyranter’s site. It’s a landing page for Dale Earnhardt Jr.’s new candy bar, Big Mo.
Check out the copy at the top of the page.
Ick!

03 Feb

Super Bowl Thoughts

Okay, so it’s the 4th quarter and New York is winning. I don’t really care much about the game because I’m a Cowboys fan, but I did want to tune in and see all of the great ads that are supposed to run during one of the most watched events in the world.
So far the […]

03 Feb

When Newspaper Advertising Doesn’t Work

As someone who’s done time in the trenches of newspaper advertising, I’ve come to understand what works, what doesn’t and why.
I’m going to lay out a few holes you can avoid throwing your marketing dollars into, and give you some ideas on how to improve your chances of getting your message noticed.
What Doesn’t Work and […]

01 Feb

A Slight Change in Focus

There are so many blogs out there written by freelance writers, and most of these are very similar to one another. After two months of writing this blog, I realized that I’m not really differentiating myself from the crowd.
That’s why I’ve decided to switch the focus of The Word Wrangler to address more the kind […]