Links to other pages or sites naturally draw reader’s attention and their placement can negatively affect your copy’s readability.
Just a casual browsing of the web shows us that most of us are haphazard about our link placement. We put them in the middle of paragraphs, in the middle of sentences and just about anywhere else […]
Customer satisfaction is one of the goals we writers strive for, but it’s the wrong goal.
Anthony J. Zahorak and Roland T. Rust, from Vanderbilt University conducted a study on customer satisfaction. Their findings? Approximately 25% to 40% of satisfied customers do not go back to the business they were satisfied with.
Why? Because they were just […]
Every web copywriter knows that their readers are notorious for scanning copy rather than reading it from top to bottom.
Headlines, subheads and bullet points are all common techniques that allow readers to scan through the text to choose what they want to read first.
However, there’s another technique that you might not be familiar with, which […]
We freelancers are always looking for the best paying markets and Tamara Berry has a good post that details what markets are good right now.
Running a freelance copywriting business is challenging enough. There are so many variables that have to fall in line just to make a go of it, and even small mistakes, can derail you from your path.
To better help you navigate your way, I’ve listed these things that you simply must not do if you want […]
Businesses in the offline world use newsletters to keep in touch with their patrons, build awareness of new products and services and to attract new business.
Because of the Internet’s ability to deliver timely information in an instant, more and more businesses - both on and offline - are using web based newsletters and e-zines to […]
“I tell it like it is.” - Howard Cosell
I’ve always been attracted to folks who tell it like it is, which is why I have an affinity for the unabashed, and in your face, ramblings of Kathy Kehrli, author of the freelancing blog Screw You!
Kathy says what many of us think, but are […]
I’m launching what I hope will become a regular feature here at The Word Wrangler. I call it Behind The Blog and I’ll be interviewing bloggers who write about freelancing, writing and copywriting.
My first victim is Kathy Kehrli, better known as the Irreverent Freelancer, and author of the blog, Screw You!
We writers/bloggers operate in our […]
Way back in the day, when I was determined to become the next Stephen King, I’d wile away hours at work thinking up cool titles for novels and short stories. I came up with many story ideas simply based on the title.
Oh, what I would’ve done if I had a random title generator back then.
Okay, so your brand isn’t selling. Could be the copywriting. Could be the marketing strategy that’s not hitting the target audience.
Or, it could be because you brand doesn’t have the blessing of the Almighty.
During my nightly surfing, I stumbled upon Christvertising.
I consider myself a Christian, but there’s something that just feels icky about the whole […]
