12 Search Engine Optimization Mistakes That Practically Guarantee Failure – Are You Making Them?
The most important thing for a web business is traffic. In fact, it’s more important than location is to real estate because, while you may only have a hundred or so businesses in a particular area, the web offers millions at your […]
I had a post planned on why content is no longer king, and may in fact, be dead. But I lost interest 3/4 of the way through, so I’m going to give you some good reading material for the weekend.
Skellie has an awesome post about Why Great Writing Doesn’t Matter.
The lovely Dina at Wordfeeder.com tells […]
I think that one of the worst jobs a copywriter or advertising agency can get is from a client that sells underwear. I say that because every single commercial for underwear I’ve seen in the past ten years or so is total ass.
Take for example the recent ads Hanes is running that feature Cuba Gooding […]
Occasionally, The Word Wrangler mines a piece of gold that simply has to be shared with his fellow wordsmiths, and I’ve got a nugget the size of a softball that I’m going to toss your way.
First, I’m going to set up a situation that you’ve either been in, or will be in at some point […]
Charles Schulz was once asked how he dealt with writer’s block and his answer was, “Writer’s block is for amateurs.” To that, let me also add, “If you get writer’s block, you’re not trying hard enough.”
Now I admit that I don’t get writer’s block. Please, save your applause. It really has less to do with […]
I found this on You Tube and thought I’d throw it up here for all of the wonderfully wacky, creative people who happen to stop by.
When I was in design school, we studied the works of the most prominent designers of the 20th century and one of those people was the late, great Saul Bass. […]
Every single one of us fails to hit the mark 100% of the time, and since we can all learn more from our failures than from our successes, I’m going to show you a few examples of copy that tries too hard in the hopes that you’ll learn from them.
Copywriting has quite a bit in […]
Writing advertising/marketing copy that’s designed to pull in the money requires more than just stringing together finely crafted sentences. Plenty of writers talk about the importance of a great headline to pull readers in, and a strong closing to compel them to buy, and rightly so. These are essential to creating copy that converts readers […]
Just wanted to check in and let y’all know that I’m still here and will be posting again soon. I’ve had some personal things to take care of and I’ve been busy, but stay tuned!
