05 Feb

Does This Confound You?

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This ad for a subscription ran in our local paper and is apparently causing a bit of controversy. The ad is supposed to make it known that by subscribing to the paper, you’ll be saving 50% over buying it at the news stand. It’s clear to me, but some people are under the impression that the ad is offering 50% off the price of a new subscription.

So, is this:

A poorly written ad?

A poorly designed ad?

Being read by stupid people?

I changed the paper’s name and blacked out some other info like phone numbers and web addresses, but that’s the only editing I’ve done.

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