I got in the mail today a direct response piece from AT&T with an offer for a free cell phone if I sign up with their service. It really was a good deal, and the phone is much nicer than the one I currently have from Alltel.
The problem - AT&T doesn’t offer cell service in […]
Businesses in the offline world use newsletters to keep in touch with their patrons, build awareness of new products and services and to attract new business.
Because of the Internet’s ability to deliver timely information in an instant, more and more businesses - both on and offline - are using web based newsletters and e-zines to […]
Okay, so your brand isn’t selling. Could be the copywriting. Could be the marketing strategy that’s not hitting the target audience.
Or, it could be because you brand doesn’t have the blessing of the Almighty.
During my nightly surfing, I stumbled upon Christvertising.
I consider myself a Christian, but there’s something that just feels icky about the whole […]
I think that one of the worst jobs a copywriter or advertising agency can get is from a client that sells underwear. I say that because every single commercial for underwear I’ve seen in the past ten years or so is total ass.
Take for example the recent ads Hanes is running that feature Cuba Gooding […]
It’s a cliché, but the saying that you never get a second chance to make a first impression is true. Sure, you might score some points on your second or third impression, but that first impression always sticks out as the one people remember.
So, in a society obsessed with the aesthetic, your business must focus […]
If you’re a business owner that provides a service to customers then you ought to take a look at case studies and how you can benefit from them.
What is a case study?
In essence, a case study is nothing more than an expanded testimonial. It details a problem and then goes on to explain how your […]
I can understand that many businesses don’t want to hire a professional copywriter to handle their marketing and advertising needs. They’re expensive and who wants to pay a pro to put some sentences together when someone in the office can do the job for free, right?
Well I’ve seen enough copy in the form of press […]
Regardless of what kind of economy you find yourself in, getting new customers – and retaining current ones – can be a hit and miss affair for your business.
That’s why it’s important for you to stand apart from your competition and create extra value in the eyes of your customers.
One easy way to do this […]
Regardless of where you come down on the global warming debate there’s no denying that it’s a hugely successful marketing campaign.
Why has it worked so well and what can you learn from it?
Testimonials: The presence of expert testimonials in any marketing campaign gives it the appearance of being authoritative. People are more apt to listen […]
Here’s a great ad that comes from the Norwegian company, Hydro. Don’t know who came up with the idea for this, but they did a helluva job.
