Archive for the 'Advertising' Category

05 Feb

Does This Confound You?

This ad for a subscription ran in our local paper and is apparently causing a bit of controversy. The ad is supposed to make it known that by subscribing to the paper, you’ll be saving 50% over buying it at the news stand. It’s clear to me, but some people are under the impression that […]

03 Feb

Some Bad Copywriting

I found this link on Copyranter’s site. It’s a landing page for Dale Earnhardt Jr.’s new candy bar, Big Mo.
Check out the copy at the top of the page.
Ick!

03 Feb

Super Bowl Thoughts

Okay, so it’s the 4th quarter and New York is winning. I don’t really care much about the game because I’m a Cowboys fan, but I did want to tune in and see all of the great ads that are supposed to run during one of the most watched events in the world.
So far the […]

03 Feb

When Newspaper Advertising Doesn’t Work

As someone who’s done time in the trenches of newspaper advertising, I’ve come to understand what works, what doesn’t and why.
I’m going to lay out a few holes you can avoid throwing your marketing dollars into, and give you some ideas on how to improve your chances of getting your message noticed.
What Doesn’t Work and […]