One of the questions I get asked most from beginning writers is: “What do I have to do to succeed as a freelance writer?”
My answer is always: “Market yourself like crazy.”
The truth is that your writing skills play a secondary role when it comes to how much success you’ll enjoy as a freelancer. That’s not […]
In the last post we talked a little about how to set your rates by getting the facts regarding your living expenses.
Now, we’re going to discuss value, and what a writer is really worth.
I prefer to deal with tangibles, which is why I shy away from ideas like: “I’m not worth as much as a […]
I was recently checking out a fellow writer’s blog and marveling over the amount of traffic he seemed to be getting. I admit, that I was a little jealous.
And then it occurred to me as I read through some of the comments: These readers are all other writers.
Why is that significant?
Because, while getting tons of […]
As freelance copywriters we’re always on the hunt for new clients and projects. For many of us, the Internet is our primary source for getting work. Whether it’s through job boards, bidding sites or ads posted on sites like Craigslist, it’s easy to forget that there’s a whole world of potential clients out there […]
I just got outbid on a freelancing job over at Elance. That’s fine because I understand that, to many business folks, price is the only issue. Just give me some really cheap words and I’ll be happy.
Here’s just a small example of the winning bidder’s talents:
This information is going to be interesting for those who […]
Links to other pages or sites naturally draw reader’s attention and their placement can negatively affect your copy’s readability.
Just a casual browsing of the web shows us that most of us are haphazard about our link placement. We put them in the middle of paragraphs, in the middle of sentences and just about anywhere else […]
Customer satisfaction is one of the goals we writers strive for, but it’s the wrong goal.
Anthony J. Zahorak and Roland T. Rust, from Vanderbilt University conducted a study on customer satisfaction. Their findings? Approximately 25% to 40% of satisfied customers do not go back to the business they were satisfied with.
Why? Because they were just […]
Every web copywriter knows that their readers are notorious for scanning copy rather than reading it from top to bottom.
Headlines, subheads and bullet points are all common techniques that allow readers to scan through the text to choose what they want to read first.
However, there’s another technique that you might not be familiar with, which […]
We freelancers are always looking for the best paying markets and Tamara Berry has a good post that details what markets are good right now.
Running a freelance copywriting business is challenging enough. There are so many variables that have to fall in line just to make a go of it, and even small mistakes, can derail you from your path.
To better help you navigate your way, I’ve listed these things that you simply must not do if you want […]
