12 Search Engine Optimization Mistakes That Practically Guarantee Failure – Are You Making Them?
The most important thing for a web business is traffic. In fact, it’s more important than location is to real estate because, while you may only have a hundred or so businesses in a particular area, the web offers millions at your […]
Occasionally, The Word Wrangler mines a piece of gold that simply has to be shared with his fellow wordsmiths, and I’ve got a nugget the size of a softball that I’m going to toss your way.
First, I’m going to set up a situation that you’ve either been in, or will be in at some point […]
Charles Schulz was once asked how he dealt with writer’s block and his answer was, “Writer’s block is for amateurs.” To that, let me also add, “If you get writer’s block, you’re not trying hard enough.”
Now I admit that I don’t get writer’s block. Please, save your applause. It really has less to do with […]
Every single one of us fails to hit the mark 100% of the time, and since we can all learn more from our failures than from our successes, I’m going to show you a few examples of copy that tries too hard in the hopes that you’ll learn from them.
Copywriting has quite a bit in […]
Writing advertising/marketing copy that’s designed to pull in the money requires more than just stringing together finely crafted sentences. Plenty of writers talk about the importance of a great headline to pull readers in, and a strong closing to compel them to buy, and rightly so. These are essential to creating copy that converts readers […]
There’s an interesting discussion that’s taking place on more than a few writing blogs - most notably Men With Pens. It concerns PLR (Private Label Rights) content and what effect it has on the web and on writers.
I admit that until a few days ago, I was totally ignorant about PLR. So, for those who […]
Here are a few articles, posts and general nonsense for your weekend reading pleasure.
James Daniel as some good information about advertorials.
Skellie talks about the importance for freelancers to have a “Hire Me” page on their web site.
Here’s a WTF? via Copyranter - a dildo rental site. Love that homepage image.
Michael Stelzner’s blog provides the SMART […]
I love reading books by copywriters and marketing experts because it’s educational to see how people think and apply what they’ve learned to their particular crafts. One thing that’s taught over and over in most copywriting books is how to write copy that sells. One of the key points these authors make is that writing […]
If you were to ask ten copywriters what the most important aspect of good sales copy is, you’d likely get ten different answers. While body copy and your call to action are all vital to your conversion rates, the real money words are the ones found in the headline.
Why? Because if you don’t hook a […]
I can understand that many businesses don’t want to hire a professional copywriter to handle their marketing and advertising needs. They’re expensive and who wants to pay a pro to put some sentences together when someone in the office can do the job for free, right?
Well I’ve seen enough copy in the form of press […]
