13 Jun
I responded to an ad from a marketing firm that was looking for a team of writers to provide services to their clients. Naturally my experience, testimonials and resumé put me on the short list to join the team. The only thing left to do was to complete a short, e-mail interview.It started off well […]
Posted in Freelancing, Opinion, Rant by: The Word Wrangler
4 Comments
19 May
Peter Bowerman posted this piece about how electronic communication is ruining many students’ ability to write well. The bad news is that these kids will someday be in the business world. The good news is that companies will either have to pay to have them trained, or hire freelancers for their writing needs.
Maybe we all […]
Posted in Freelancing, Writing by: The Word Wrangler
No Comments
18 May
I’m sure you all know by now how tough it is to get noticed on the web. If you’re a freelancer whose primary market is the Internet, then there are many hoops you have to jump through in order to stand out.
And it’s only going to get worse as more web users mark their online […]
Posted in Blogging, Freelancing, Opinion by: The Word Wrangler
7 Comments
09 May
One of the questions I get asked most from beginning writers is: “What do I have to do to succeed as a freelance writer?”
My answer is always: “Market yourself like crazy.”
The truth is that your writing skills play a secondary role when it comes to how much success you’ll enjoy as a freelancer. That’s not […]
Posted in Copywriting, Freelancing, Marketing by: The Word Wrangler
1 Comment
28 Apr
In the last post we talked a little about how to set your rates by getting the facts regarding your living expenses.
Now, we’re going to discuss value, and what a writer is really worth.
I prefer to deal with tangibles, which is why I shy away from ideas like: “I’m not worth as much as a […]
Posted in Copywriting, Freelancing by: The Word Wrangler
3 Comments
26 Apr
The rates for your writing services must, first and foremost, be based on your cost of living.
Read that again and take it as gospel because everything else related to your rates is built upon that principle. To use any other method that doesn’t use this as the building block is taking your business down the […]
Posted in Freelancing by: The Word Wrangler
2 Comments
22 Apr
I was recently checking out a fellow writer’s blog and marveling over the amount of traffic he seemed to be getting. I admit, that I was a little jealous.
And then it occurred to me as I read through some of the comments: These readers are all other writers.
Why is that significant?
Because, while getting tons of […]
Posted in Blogging, Copywriting, Freelancing, Marketing by: The Word Wrangler
1 Comment
20 Apr
Mike Sieber
Many freelance copywriters start their writing businesses while employed by someone else, and there are distinct advantages to doing it this way. For one, you get an opportunity to judge if the freelance writing business is your cup of tea while still drawing a paycheck. And then there’s the issue of health insurance being […]
Posted in Freelancing by: The Word Wrangler
2 Comments
11 Apr
Sometimes meeting clients face to face can be intimidating. If they’re the head of a large company, you might feel a bit inferior, which can lead to blowing your chances of getting a freelance gig. Here’s an interesting strategy that you can begin employing right now that’ll help boost your confidence no matter what situation […]
Posted in Freelancing, Humor by: The Word Wrangler
1 Comment
09 Apr
As freelance copywriters we’re always on the hunt for new clients and projects. For many of us, the Internet is our primary source for getting work. Whether it’s through job boards, bidding sites or ads posted on sites like Craigslist, it’s easy to forget that there’s a whole world of potential clients out there […]
Posted in Copywriting, Freelancing by: The Word Wrangler
4 Comments