07 Apr
I just got outbid on a freelancing job over at Elance. That’s fine because I understand that, to many business folks, price is the only issue. Just give me some really cheap words and I’ll be happy.
Here’s just a small example of the winning bidder’s talents:
This information is going to be interesting for those who […]
Posted in Copywriting, Freelancing, Humor, Rant by: The Word Wrangler
11 Comments
07 Apr
Sometimes the strength of your portfolio isn’t enough to convince potential clients that you’ve got the chops to get the job done - they want proof you can do exactly what they’re asking.
That proof usually comes as a request for a free sample. It’s a test that, if passed, will earn you the client’s respect […]
Posted in Freelancing by: The Word Wrangler
1 Comment
02 Apr
So you wanna be a freelance writer. You’ve purchased books by other successful freelance writers and read blogs of those who earn their living off their words. They’ll tell you their marketing secrets, their writing secrets and their secrets to driving traffic to your web site.
However there’s one secret they won’t tell you…but I will.
Ready? […]
Posted in Freelancing, Humor by: The Word Wrangler
5 Comments
30 Mar
Customer satisfaction is one of the goals we writers strive for, but it’s the wrong goal.
Anthony J. Zahorak and Roland T. Rust, from Vanderbilt University conducted a study on customer satisfaction. Their findings? Approximately 25% to 40% of satisfied customers do not go back to the business they were satisfied with.
Why? Because they were just […]
Posted in Copywriting, Freelancing, Opinion by: The Word Wrangler
No Comments
25 Mar
We freelancers are always looking for the best paying markets and Tamara Berry has a good post that details what markets are good right now.
Posted in Copywriting, Freelancing by: The Word Wrangler
No Comments
25 Mar
Running a freelance copywriting business is challenging enough. There are so many variables that have to fall in line just to make a go of it, and even small mistakes, can derail you from your path.
To better help you navigate your way, I’ve listed these things that you simply must not do if you want […]
Posted in Copywriting, Freelancing, Opinion, Writing, writing life by: The Word Wrangler
5 Comments
11 Mar
Occasionally, The Word Wrangler mines a piece of gold that simply has to be shared with his fellow wordsmiths, and I’ve got a nugget the size of a softball that I’m going to toss your way.
First, I’m going to set up a situation that you’ve either been in, or will be in at some point […]
Posted in Copywriting, Freelancing by: The Word Wrangler
8 Comments
25 Feb
Many beginning freelance writers feel the need to be the Swiss Army Knife of the writing world in order to snag clients. And it’s also tempting - especially when the economy takes a downturn - to add more to our capabilities in the hopes that the wider net will catch us a few customers.
I was […]
Posted in Freelancing, Opinion by: The Word Wrangler
No Comments
22 Feb
I love reading books by copywriters and marketing experts because it’s educational to see how people think and apply what they’ve learned to their particular crafts. One thing that’s taught over and over in most copywriting books is how to write copy that sells. One of the key points these authors make is that writing […]
Posted in Copywriting, Freelancing, Rant by: The Word Wrangler
6 Comments
11 Feb
There are tons of misconceptions out there about how freelancers work - especially writers. You’ve probably heard stories about folks who wake up at ten, hit the gym and then go to the coffee shop to pound out a few words on their laptop before heading home and calling it a day.
Well, it ain’t like […]
Posted in Freelancing, writing life by: The Word Wrangler
No Comments