I read a story (I think I saw it on Digg) about a 13 year old boy who stole his father’s credit card and ordered hookers from an escort service.
The headline read:
“13 Year Old Steals Dad’s Credit Card to Buy Hookers”
It’s a great headline and it’s no wonder that it showed up in my news […]
One of the questions I get asked most from beginning writers is: “What do I have to do to succeed as a freelance writer?”
My answer is always: “Market yourself like crazy.”
The truth is that your writing skills play a secondary role when it comes to how much success you’ll enjoy as a freelancer. That’s not […]
I was recently checking out a fellow writer’s blog and marveling over the amount of traffic he seemed to be getting. I admit, that I was a little jealous.
And then it occurred to me as I read through some of the comments: These readers are all other writers.
Why is that significant?
Because, while getting tons of […]
I got in the mail today a direct response piece from AT&T with an offer for a free cell phone if I sign up with their service. It really was a good deal, and the phone is much nicer than the one I currently have from Alltel.
The problem - AT&T doesn’t offer cell service in […]
Businesses in the offline world use newsletters to keep in touch with their patrons, build awareness of new products and services and to attract new business.
Because of the Internet’s ability to deliver timely information in an instant, more and more businesses - both on and offline - are using web based newsletters and e-zines to […]
12 Search Engine Optimization Mistakes That Practically Guarantee Failure – Are You Making Them?
The most important thing for a web business is traffic. In fact, it’s more important than location is to real estate because, while you may only have a hundred or so businesses in a particular area, the web offers millions at your […]
I think that one of the worst jobs a copywriter or advertising agency can get is from a client that sells underwear. I say that because every single commercial for underwear I’ve seen in the past ten years or so is total ass.
Take for example the recent ads Hanes is running that feature Cuba Gooding […]
Here are a few articles, posts and general nonsense for your weekend reading pleasure.
James Daniel as some good information about advertorials.
Skellie talks about the importance for freelancers to have a “Hire Me” page on their web site.
Here’s a WTF? via Copyranter - a dildo rental site. Love that homepage image.
Michael Stelzner’s blog provides the SMART […]
It’s a cliché, but the saying that you never get a second chance to make a first impression is true. Sure, you might score some points on your second or third impression, but that first impression always sticks out as the one people remember.
So, in a society obsessed with the aesthetic, your business must focus […]
If you’re a business owner that provides a service to customers then you ought to take a look at case studies and how you can benefit from them.
What is a case study?
In essence, a case study is nothing more than an expanded testimonial. It details a problem and then goes on to explain how your […]
