I can understand that many businesses don’t want to hire a professional copywriter to handle their marketing and advertising needs. They’re expensive and who wants to pay a pro to put some sentences together when someone in the office can do the job for free, right?
Well I’ve seen enough copy in the form of press […]
Regardless of what kind of economy you find yourself in, getting new customers – and retaining current ones – can be a hit and miss affair for your business.
That’s why it’s important for you to stand apart from your competition and create extra value in the eyes of your customers.
One easy way to do this […]
Regardless of where you come down on the global warming debate there’s no denying that it’s a hugely successful marketing campaign.
Why has it worked so well and what can you learn from it?
Testimonials: The presence of expert testimonials in any marketing campaign gives it the appearance of being authoritative. People are more apt to listen […]
Nobody wants a recession, but our economy IS on a downward slant. While there’s hope that things will turn around, know that a dip in the economy opens up different options for work if you’re a freelancer.
When it comes to getting rid of jobs, the first cuts often fall to creative departments, PR departments and […]
As someone who’s done time in the trenches of newspaper advertising, I’ve come to understand what works, what doesn’t and why.
I’m going to lay out a few holes you can avoid throwing your marketing dollars into, and give you some ideas on how to improve your chances of getting your message noticed.
What Doesn’t Work and […]
If you were to ask ten different freelancers what the most important aspect of their business was you’d likely get ten different answers.
Some might say customer service while other would say meeting deadlines. While those are both certainly important, they can’t trump the most important part of ANY business: Marketing.
ABM=Always Be Marketing
Put that up over […]
Dina Giolitto from Wordfeeder posted a good article awhile back that pretty much nails down what I was trying to get at in my last post.
Read it here.
Many books about freelance writing, as well as many freelance writers, will tell you that branding yourself as a specialist is the key to getting high-paying gigs and steady work.
But there’s a great case to be made for being a generalist and Mark Newman writes a great post about it over at Folio Mag.
This idea comes from Anywired and it’s one that I’ve never thought of before.
Amazon sells metallic Cruzer Micro thumb drives for $9.95.When meeting a prospective client or networking with someone who’s worth the investment, hand them a micro thumb-drive containing your portfolio, your resume, your contact details, a PowerPoint presentation demonstrating your qualifications, or anything […]
So I’m sitting here thinking about all aspects of running a freelance business, particularly about marketing, branding and fee structures.
I then asked myself the question: Would it be to anyone’s benefit to market themselves as a bottom feeder?
Okay, so you wouldn’t use that term, but hear me out.
Virtually every type of business has those at […]
