Archive for the 'Marketing' Category

16 Jan

How NOT to Market Anything

We’ve all heard that honesty is the best policy, right? Well for the most part, it’s true. Whether you’re marketing yourself, a product or a service, you should always strive to be honest about what it is you’re offering.
However, being honest doesn’t necessarily mean spilling your guts. You can be honest and still leave things […]

14 Jan

Using Logos to Stand Out

There are literally thousands of freelance writers vying for the same jobs you are. You know you can write, but how else can you stand apart from the rest?
Consider having a professional looking logo designed.
A well-designed logo can do wonders for your branding and marketing strategies. It also makes you look more professional when you’re […]

12 Jan

Tips for Writing Effective Web Copy

Though the web is still maturing people still make the mistake by thinking that copy written for print can just be transferred over to the web.
This isn’t the case. While writing styles between print and web are similar in terms of grammar and punctuation, the presentation of information on the Internet has to be quite […]

08 Jan

More on cold calling

I found this interesting rule of thumb on Rules of Thumb.org.
One personal call to a newspaper reporter is worth 20 news releases to newspapers. Terry Larimore, writer and therapist, Houston, Texas
So what’s it got to do with cold calling and marketing yourself? Simply this: Making personal contact with […]

07 Jan

Focus on e-mail marketing

Recently I wrote a few suggestions for marketing your writing services. One of the tips I suggested was to use e-mail as a means for generating new clients.
Because you’ll likely be pitching different services to different companies it’s important to develop an e-mail strategy that’s designed to match your particular service to a specific needs.
Maria […]

07 Jan

How to market yourself

How do you find jobs?
That’s probably the number one question that most freelancers ask, especially when they’re beginning their careers.
Many of us start out by hitting the biding sites like Elance or even trolling through Craigslist trying to find work. But the fact is that, while these are good places to gain experience, they’re not […]

31 Dec

A Little Link Love

While surfing tonight I stumbled on a writing blog that’s chock full of good information for fiction and business writers.
Head on over to Debbi Mack’s Writing for Hire blog and dive in.

31 Dec

Finding Your Niche

For a freelance writer, finding and exploiting a niche can be quite a task. When many of us begin our freelance careers we tend to take just about any job that pays in order to develop a portfolio.
That’s all well and good.
But in order to stand out from the crowd you might try to carve […]