10 May
Peter Bowerman recently launched his copywriting blog. (It’s about time, Peter!)
For those who aren’t familiar, Pete is the author of the best-selling book, The Well Fed Writer and the follow up Back for Seconds.
While Bob Bly is the one who got me interested in becoming a freelance copywriter, it was Peter’s books that laid out […]
Posted in News by: The Word Wrangler
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26 Apr
I’m a thinker. I think all the time. I make plans and then change them an hour or a day later. Maybe I’m obsessive/compulsive, I don’t know. Sometimes it’s so frustrating because my brain never shuts off. Of course, when it does finally shut off, that’ll be the end, so I’m grateful for the activity.
Anyway, […]
Posted in News by: The Word Wrangler
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23 Feb
Here are a few articles, posts and general nonsense for your weekend reading pleasure.
James Daniel as some good information about advertorials.
Skellie talks about the importance for freelancers to have a “Hire Me” page on their web site.
Here’s a WTF? via Copyranter - a dildo rental site. Love that homepage image.
Michael Stelzner’s blog provides the SMART […]
Posted in Copywriting, Marketing, News by: The Word Wrangler
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29 Jan
Bob Bly has a startling article on his blog about how students view cutting and pasting material found on the web to use in their reports.
Is there anyone out there who doesn’t think that this trend will not only continue, but eventually become standard, accepted practice?
Posted in News by: The Word Wrangler
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26 Jan
Video killed the radio star and now it looks like cell phone novels are poised to take on novelists.
From the New York Times’ web site comes a story about how novels written on a cell phone are making their mark in Japan.
From the report:
One such star, a 21-year-old woman named Rin, wrote “If You” over […]
Posted in Books, News by: The Word Wrangler
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21 Jan
Steve Jobs may just want to re-think his recent comments stating that people just aren’t reading anymore.
According to Publishers Weekly retail bookstores saw a 7.5% jump in sales during the month of November, bringing in nearly $1.19 billion dollars. And in case you’re thinking that it was just the holiday rush that spurred sales over […]
Posted in News by: The Word Wrangler
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16 Jan
There’s no doubt that Steve Jobs is a visionary. He’s a man who seems to know what people want - and don’t want - when it comes to technology. And one of the things he’s sure people don’t want is Amazon’s Kindle wireless reading device.
When speaking with NYT’s John Markoff at Macworld Expo, Jobs had […]
Posted in Gadgets, News by: The Word Wrangler
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14 Jan
Yahoo news is reporting that Buddy Holly’s widow, Maria Elena Holly, is suing to stop the publication of the upcoming book Whatever Happened to Peggy Sue?
The book, authored by Peggy Sue Gerron, alleges that she is the woman who Buddy Holly’s hit song Peggy Sue is about. Gerron said that the book’s material comes from […]
Posted in News by: The Word Wrangler
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