I responded to an ad from a marketing firm that was looking for a team of writers to provide services to their clients. Naturally my experience, testimonials and resumé put me on the short list to join the team. The only thing left to do was to complete a short, e-mail interview.It started off well […]
I’m sure you all know by now how tough it is to get noticed on the web. If you’re a freelancer whose primary market is the Internet, then there are many hoops you have to jump through in order to stand out.
And it’s only going to get worse as more web users mark their online […]
Customer satisfaction is one of the goals we writers strive for, but it’s the wrong goal.
Anthony J. Zahorak and Roland T. Rust, from Vanderbilt University conducted a study on customer satisfaction. Their findings? Approximately 25% to 40% of satisfied customers do not go back to the business they were satisfied with.
Why? Because they were just […]
Running a freelance copywriting business is challenging enough. There are so many variables that have to fall in line just to make a go of it, and even small mistakes, can derail you from your path.
To better help you navigate your way, I’ve listed these things that you simply must not do if you want […]
Okay, so your brand isn’t selling. Could be the copywriting. Could be the marketing strategy that’s not hitting the target audience.
Or, it could be because you brand doesn’t have the blessing of the Almighty.
During my nightly surfing, I stumbled upon Christvertising.
I consider myself a Christian, but there’s something that just feels icky about the whole […]
Every single one of us fails to hit the mark 100% of the time, and since we can all learn more from our failures than from our successes, I’m going to show you a few examples of copy that tries too hard in the hopes that you’ll learn from them.
Copywriting has quite a bit in […]
There’s an interesting discussion that’s taking place on more than a few writing blogs - most notably Men With Pens. It concerns PLR (Private Label Rights) content and what effect it has on the web and on writers.
I admit that until a few days ago, I was totally ignorant about PLR. So, for those who […]
Many beginning freelance writers feel the need to be the Swiss Army Knife of the writing world in order to snag clients. And it’s also tempting - especially when the economy takes a downturn - to add more to our capabilities in the hopes that the wider net will catch us a few customers.
I was […]
Regardless of where you come down on the global warming debate there’s no denying that it’s a hugely successful marketing campaign.
Why has it worked so well and what can you learn from it?
Testimonials: The presence of expert testimonials in any marketing campaign gives it the appearance of being authoritative. People are more apt to listen […]
Okay that might be a little extreme, but it did save my butt.
I have one client that e-mails me Powerpoint files that contain branding and marketing information that I need to write copy. I have program that opens Powerpoint files, but it’s not a Microsoft product.
This client had me do up one of these branding […]
