16 Jan

How NOT to Market Anything

We’ve all heard that honesty is the best policy, right? Well for the most part, it’s true. Whether you’re marketing yourself, a product or a service, you should always strive to be honest about what it is you’re offering.

However, being honest doesn’t necessarily mean spilling your guts. You can be honest and still leave things out of the equation. Don’t think of it as telling half truths. Instead, think of it as putting your best foot forward. Something this Craigslist poster hasn’t yet learned.

I am offering - for free - about five ounces of loose leaf green tea from the Tea Zone, of the variety called “High Mountain Green.” I’m not going to lie. The reason I’m giving this away is because it’s disgusting. To me and to everyone in my office. But you never know, you might be different. You might like it. I’m sitting in my office and wondering how I can possibly rid myself of this without going against everything I’ve ever been taught and just throwing it away.

Mmm…now doesn’t that sound positively scrumptious?

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